7 Top Benefits of Blogging And Why It’s Important to Building Your Brand in 2023
The benefits of blogging to build your brand are numerous. A sound blogging strategy will increase brand awareness, search engine optimization (SEO), social media engagement and customer counts. If your brand does not already have a blog, it's time. HubSpot…
Continue Reading →Brand Persona: What is it and Why is it Critical to Your Brand?
What is Brand Persona? Many companies have still not developed what is one of the fundamental foundations of their brand identity. Brand Persona is distinctive and built over time to create long-term brand equity. From a target audience standpoint, these…
Continue Reading →10 Reasons Why A Brand Strategy is Critical to Growing Your Business
Investing in a brand strategy will actually save you money if you are looking to grow your company to the next level. Establishing how your company is perceived is critical but is often an afterthought as most companies focus on…
Continue Reading →5 Top Reasons Why Your Website Should Use HTTPS
If your website is still using HTTP versus HTTPS, it could pose a threat to your website security, traffic and brand. For the past several years, Google has been continuing to move toward a more secure web by strongly advocating…
Continue Reading →9 Reasons To Outsource Your Marketing in 2021
Are you thinking about outsourcing your marketing? Business owners often try to accomplish tasks related to marketing strategy with limited, internal resources. They usually believe that no one else will be able to understand their brand as well as they…
Continue Reading →Website Accessibility Design For Colour Contrast
Colour contrast for the visually impaired is an important consideration when designing and developing your website. While certain designs may appear to be aesthetically pleasing, they may not be appropriate for those with a disability. For this reason, your website…
Continue Reading →SEO and Accessibility: 4 Things You Need to Know
When developing a new website, businesses often think about mobile responsiveness and aesthetics, however accessibility is also a critical part of the design process and will affect search engine optimization (SEO). Designing and developing a website for accessibility may seem…
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