7 Top Benefits of Blogging And Why It’s Important to Building Your Brand in 2023
The benefits of blogging to build your brand are numerous. A sound blogging strategy will increase brand awareness, search engine optimization (SEO), social media engagement and…
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Brand Persona: What is it and Why is it Critical to Your Brand?
What is Brand Persona? Many companies have still not developed what is one of the fundamental foundations of their brand identity. Brand Persona is distinctive and…
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10 Reasons Why A Brand Strategy is Critical to Growing Your Business
Investing in a brand strategy will actually save you money if you are looking to grow your company to the next level. Establishing how your company…
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5 Top Reasons Why Your Website Should Use HTTPS
If your website is still using HTTP versus HTTPS, it could pose a threat to your website security, traffic and brand. For the past several years,…
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9 Reasons To Outsource Your Marketing in 2021
Are you thinking about outsourcing your marketing? Business owners often try to accomplish tasks related to marketing strategy with limited, internal resources. They usually believe that…
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Website Accessibility Design For Colour Contrast
Colour contrast for the visually impaired is an important consideration when designing and developing your website. While certain designs may appear to be aesthetically pleasing, they…
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SEO and Accessibility: 4 Things You Need to Know
When developing a new website, businesses often think about mobile responsiveness and aesthetics, however accessibility is also a critical part of the design process and will…
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Rebrand: Lighthouse Inspections
Sprout has recently finished a strategic rebrand for residential and commercial inspections leader Lighthouse Inspections. Lighthouse has more than 17 years of experience in residential and…
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Heatmaps Reveal Unique Data About How Users Interact With Your Website
Heatmaps are critical to determining how current visitors interact with your website, providing information which will make your marketing efforts much more effective. Heatmaps provide unique…
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The KRACK Wi-Fi Hack: Protect Yourself and Your Business
Over the past few weeks, Microsoft, Apple, Google and other technology companies have been rushing to address issues related to the KRACK Wi-Fi security vulnerability, which…
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Dental Rebrand: Maple Family Dentistry
Sprout has just finished a strategic dental branding project for Maple Family Dentistry, bringing 3 differently branded locations under one umbrella. Formerly known as Mackenzie Dental…
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Is Your Website Meeting Accessibility Criteria?
If you are an Ontario-based business looking to redesign an existing website or build a new one, you may want to look at the accessibility guidelines.…
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Testimonial: Pindrop Hearing Centres And The Sprout Rebrand
We partnered with Sprout almost two years ago to do a corporate rebrand. Carolyn took the time to research and understand our industry, our business and…
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How Sports Teams Use Social Media to Drive Fan Engagement
Professional sports teams are increasingly using social media to drive consumer engagement and loyalty. Social platforms are being leveraged to effectively reach younger demographics, while providing…
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Google To Make Internet Safer in the New Year
Google has recently announced that it’s going to make the Internet safer by issuing alerts on websites not enabled with HTTPS. Starting January 2017, Chrome browser…
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Snapchat – Does It Makes Sense For You?
Over the past five years, Snapchat has established itself as one of the most influential social media platforms. This past June, Bloomberg Markets reported that Snapchat…
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Why You Should Think About AMP-lifying Your Website
A Google-backed project known as Accelerated Mobile Pages (AMP) has recently started to gain traction among certain brands and websites. The main objective for the project…
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Leveraging Pokémon GO For Your Business
The Pokémon GO game has gained worldwide attention over the past several weeks. This popular mobile app was installed on 5.16% of all Android devices in…
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The Deadline is Looming: Is Your Website AODA Compliant?
It may seem like miles away, but January 2021 is the website compliance deadline facing many organizations under the Accessibility for Ontarians with Disabilities ACT (AODA).…
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Bridge The Gap in Your Website Security: Free Review
Is your website performing optimally? Is it secure against viruses, malware and hackers? If you've thought about this often and you aren't sure where to start,…
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