
Brand Persona: What is it and Why is it Critical to Your Brand?
What is Brand Persona? Many companies have still not developed what is one of the fundamental foundations of their brand identity. Brand Persona is distinctive and…
Continue Reading →What is Brand Persona? Many companies have still not developed what is one of the fundamental foundations of their brand identity. Brand Persona is distinctive and…
Continue Reading →Investing in a brand strategy will actually save you money if you are looking to grow your company to the next level. Establishing how your company…
Continue Reading →Sprout has recently finished a strategic rebrand for residential and commercial inspections leader Lighthouse Inspections. Lighthouse has more than 17 years of experience in residential and…
Continue Reading →Heatmaps are critical to determining how current visitors interact with your website, providing information which will make your marketing efforts much more effective. Heatmaps provide unique…
Continue Reading →Professional sports teams are increasingly using social media to drive consumer engagement and loyalty. Social platforms are being leveraged to effectively reach younger demographics, while providing…
Continue Reading →Over the past five years, Snapchat has established itself as one of the most influential social media platforms. This past June, Bloomberg Markets reported that Snapchat…
Continue Reading →Sprout has just finished a strategic branding project for Pindrop Hearing Centres, bringing 12 differently branded locations and websites under one umbrella. This project included extensive…
Continue Reading →[Top Photo: Justin Lewis/Getty Images] Our job as marketers is not only to to understand, but to empathize with many different and diverse audiences. When brands…
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