What is Brand Persona? Many companies have still not developed what is one of the fundamental foundations of their brand identity. Brand Persona is distinctive and…
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Investing in a brand strategy will actually save you money if you are looking to grow your company to the next level. Establishing how your company…
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Sprout has recently finished a strategic rebrand for residential and commercial inspections leader Lighthouse Inspections. Lighthouse has more than 17 years of experience in residential and…
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Heatmaps are critical to determining how current visitors interact with your website, providing information which will make your marketing efforts much more effective. Heatmaps provide unique…
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Professional sports teams are increasingly using social media to drive consumer engagement and loyalty. Social platforms are being leveraged to effectively reach younger demographics, while providing…
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Over the past five years, Snapchat has established itself as one of the most influential social media platforms. This past June, Bloomberg Markets reported that Snapchat…
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Sprout has just finished a strategic branding project for Pindrop Hearing Centres, bringing 12 differently branded locations and websites under one umbrella. This project included extensive…
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[Top Photo: Justin Lewis/Getty Images] Our job as marketers is not only to to understand, but to empathize with many different and diverse audiences. When brands…
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