Why Is Video Important To Your Business?

Why do I want to produce a video for my business? It’s a good question, especially when your cousin just bought a new camera and has some editing software and you’ve been told he has a “natural eye” for this kind of stuff. So why not give him a chance and save some money in the process? Well, there are many reasons to avoid this way of thinking if you are trying to increase your customer count.

Video marketing has had a significant impact on business and how we communicate with one another. It has made it much easier and quicker for your prospect to research products and services. When it comes to influencing your prospect, video offers an excellent channel to quickly and succinctly relay important information. When properly executed, video offers an immediate view into your company, brand and customers, helping to guide the decision making process without forcing your prospect to read pages of text. According to Forbes Insight, 59% of senior executives prefer to watch video, rather than reading text, if both are available on the same page.

A professionally produced video relays what someone will be able to expect when interacting with your company. Videos help to drive traffic, build rapport and increase sales by effectively communicating what can sometimes be complex information, in a very short and easy to understand format. Video offers intonation and the ability to see body language, not available through written content. Research has also proven that when video is used with email it increases click thru rates. comScore reports that 64% of consumers are more likely to buy a product after watching a video about it and Unbounce reports that using videos on landing pages can increase conversions by 80%.

So why not just do a video with your cousin, or by yourself? We’ve all got the technology today, smart phones, action cams, even drones are all within the average consumers grasp. They are easy to operate and you can figure out how to put things together to tell a story. Well, it’s the same reason that I won’t replace my own brakes on my car, or change the hot water tank in my house. When you want something done properly, you hire a professional.

Yes, anyone can point a camera at someone and have them say what they want. Anyone can edit footage. However, you won’t truly know if your video is conveying your message in the best way possible and driving people to use your services or buy your products. The art of telling a story visually isn’t something that comes from a casual hobbyist who merely knows how the equipment works. It comes from training, experience and being able to convey your brand in a clear and meaningful way that drives conversions.  See a demonstration for yourself and check out our latest video created for Purina Canada.

Contributed by Chris Bellio