The benefits of blogging to build your brand are numerous. A sound blogging strategy will increase brand awareness, search engine optimization (SEO), social media engagement and…
What is Brand Persona? Many companies have still not developed what is one of the fundamental foundations of their brand identity. Brand Persona is distinctive and…
Are you thinking about outsourcing your marketing? Business owners often try to accomplish tasks related to marketing strategy with limited, internal resources. They usually believe that…
Colour contrast for the visually impaired is an important consideration when designing and developing your website. While certain designs may appear to be aesthetically pleasing, they…
When developing a new website, businesses often think about mobile responsiveness and aesthetics, however accessibility is also a critical part of the design process and will…
Sprout has recently finished a strategic rebrand for residential and commercial inspections leader Lighthouse Inspections. Lighthouse has more than 17 years of experience in residential and…
Heatmaps are critical to determining how current visitors interact with your website, providing information which will make your marketing efforts much more effective. Heatmaps provide unique…
Over the past few weeks, Microsoft, Apple, Google and other technology companies have been rushing to address issues related to the KRACK Wi-Fi security vulnerability, which…
Sprout has just finished a strategic dental branding project for Maple Family Dentistry, bringing 3 differently branded locations under one umbrella. Formerly known as Mackenzie Dental…
If you are an Ontario-based business looking to redesign an existing website or build a new one, you may want to look at the accessibility guidelines.…
We partnered with Sprout almost two years ago to do a corporate rebrand. Carolyn took the time to research and understand our industry, our business and…
Professional sports teams are increasingly using social media to drive consumer engagement and loyalty. Social platforms are being leveraged to effectively reach younger demographics, while providing…
Google has recently announced that it’s going to make the Internet safer by issuing alerts on websites not enabled with HTTPS. Starting January 2017, Chrome browser…
Over the past five years, Snapchat has established itself as one of the most influential social media platforms. This past June, Bloomberg Markets reported that Snapchat…
A Google-backed project known as Accelerated Mobile Pages (AMP) has recently started to gain traction among certain brands and websites. The main objective for the project…
The Pokémon GO game has gained worldwide attention over the past several weeks. This popular mobile app was installed on 5.16% of all Android devices in…
It may seem like miles away, but January 2021 is the website compliance deadline facing many organizations under the Accessibility for Ontarians with Disabilities ACT (AODA).…
Is your website performing optimally? Is it secure against viruses, malware and hackers? If you've thought about this often and you aren't sure where to start,…