The benefits of blogging to build your brand are numerous. A sound blogging strategy will increase brand awareness, search engine optimization (SEO), social media engagement and…
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What is Brand Persona? Many companies have still not developed what is one of the fundamental foundations of their brand identity. Brand Persona is distinctive and…
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Investing in a brand strategy will actually save you money if you are looking to grow your company to the next level. Establishing how your company…
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If your website is still using HTTP versus HTTPS, it could pose a threat to your website security, traffic and brand. For the past several years,…
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Are you thinking about outsourcing your marketing? Business owners often try to accomplish tasks related to marketing strategy with limited, internal resources. They usually believe that…
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Colour contrast for the visually impaired is an important consideration when designing and developing your website. While certain designs may appear to be aesthetically pleasing, they…
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When developing a new website, businesses often think about mobile responsiveness and aesthetics, however accessibility is also a critical part of the design process and will…
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Sprout has recently finished a strategic rebrand for residential and commercial inspections leader Lighthouse Inspections. Lighthouse has more than 17 years of experience in residential and…
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Heatmaps are critical to determining how current visitors interact with your website, providing information which will make your marketing efforts much more effective. Heatmaps provide unique…
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Over the past few weeks, Microsoft, Apple, Google and other technology companies have been rushing to address issues related to the KRACK Wi-Fi security vulnerability, which…
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Sprout has just finished a strategic dental branding project for Maple Family Dentistry, bringing 3 differently branded locations under one umbrella. Formerly known as Mackenzie Dental…
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If you are an Ontario-based business looking to redesign an existing website or build a new one, you may want to look at the accessibility guidelines.…
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We partnered with Sprout almost two years ago to do a corporate rebrand. Carolyn took the time to research and understand our industry, our business and…
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Professional sports teams are increasingly using social media to drive consumer engagement and loyalty. Social platforms are being leveraged to effectively reach younger demographics, while providing…
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Google has recently announced that it’s going to make the Internet safer by issuing alerts on websites not enabled with HTTPS. Starting January 2017, Chrome browser…
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Over the past five years, Snapchat has established itself as one of the most influential social media platforms. This past June, Bloomberg Markets reported that Snapchat…
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A Google-backed project known as Accelerated Mobile Pages (AMP) has recently started to gain traction among certain brands and websites. The main objective for the project…
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The Pokémon GO game has gained worldwide attention over the past several weeks. This popular mobile app was installed on 5.16% of all Android devices in…
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It may seem like miles away, but January 2021 is the website compliance deadline facing many organizations under the Accessibility for Ontarians with Disabilities ACT (AODA).…
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Is your website performing optimally? Is it secure against viruses, malware and hackers? If you've thought about this often and you aren't sure where to start,…
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